Competition, strategy and change in a constrained environnement. The cas L.V.M.H. in Champagne Concurrence, stratégie et changement dans un environnement contraint Le cas L.V.M.H en Champagne
Metadatas
Author
Date
June 21, 2005
type
Scope
Language
Identifiers
- handle: 10670/1.ar9swd
- NNT: 2005ENMP0002
- tel: tel-01545593
Collection
Organization
License
info:eu-repo/semantics/OpenAccess
Keywords
LVMH AOC Stratégie Compétition rente champ concurrentiel chaine de valeur approche multidimensionnelle longitudinaleSimilar subjects
Champagne Humide Champagne Pouilleuse Champagne CrayeuseCite this document
Paul-William Delorme, « Competition, strategy and change in a constrained environnement. The cas L.V.M.H. in Champagne », Le serveur TEL (thèses-en-ligne), ID : 10670/1.ar9swd
Metrics
Share / Export
Abstract
Lousi Vuitton Moët Hennesy's (LVMH) prominent expansion in Champagne wines is due essentially to: a sustained demande for champagne, the protection of its wiens by the AOC, the quality of its brands, a pretigious clientele and a network of global distribution....