2025
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info:eu-repo/semantics/reference/issn/2276-3538
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https://hdl.handle.net/20.500.13089/13utj
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https://doi.org/10.4000/13utj
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Laurence Allard et al., « Performativity, domestication and resistance in memes », Hybrid
1. How can we make sense of the politics of meme battles?If you spent time on TikTok or Instagram around mid-2024, you perhaps came across videos showing strange battles between gnomes and knights. A series of videos that quickly went viral, called Crawly the Green Wizard Gnome, feature a bearded man with exaggerated eyebrows, wearing a green coat and a white wizard hat; he appears suddenly inside a shop belonging to major fast fashion brand and proceeds to wreak havoc, running around everywhere,...