Fatine El Mouqtafi

Discipline

Gestion et management (1)

Type de document

Co-auteur

Redouane Barzi

Date

Source

Revue Management & Innovation (1)

Mot-clé

Marketing (1) Purchasing (1) Revenge (1) Perception (1) Network analysis (Planning) (1) Moroccans (1) Luxury (1) Luxuries (1) Intention (1) Impact (1) Face (1) Evidence (1) Country music (1) Psychological aspects (1) Planning (1) Attitudes (1) Influence (1) Intención (1) Análisis de red (Planificación) (1) Venganza (1) Country (1) Lujo (1) Marketing (1) Artículos de lujo (1) Consumo (1) Crise (1) Consommation (1) Comportement (1) Usager (1) Standing (1)

Documents écrit par Fatine El Mouqtafi (1) | parle de Fatine El Mouqtafi (0)

The impact of the Moroccan customer’s psychological behavior on the perceived value of luxury brands

Fatine El Mouqtafi et al. (2023)