Lars Meyer-Waarden

Discipline

Gestion et management (10) Sciences de l'information et de la communication (1)

Type de document

Articles (10) Livres et chapitres d'ouvrages (1)

Co-auteur

Christophe Benavent

Jean-Philippe Galan

Julien Cloarec

Herbert Castéran

Johan Bruwer

Virginie Wirth

Pierre Volle

William Sabadie

Werner Reinartz

Dorothea Nilusha Aliman

Carolin Adams

Date

Source

HAL-SHS : droit et gestion (9) Systèmes d'information & management (1) Décisions Marketing (1)

Mot-clé

Administration (9) administration (7) State, The (7) Political science (7) Management (7) Administrative law (7) Administration of estates (7) Administration (7) Consumers (6) Loyalty (5) Example (5) Research (5) puits (4) recherche (4) modèle (4) Value (4) Research (4) Validity (4) Consumidores (4) Consommateurs (4) spectacle (3) Testing (3) Purchasing (3) Customer loyalty (3) Testing (3) Impact (3) Business enterprises (3) Analysis (3) Behavior (3) objet (3)

Documents écrit par Lars Meyer-Waarden (11) | parle de Lars Meyer-Waarden (2)

Relationship quality matters: How restaurant businesses can optimize complaint management

Lars Meyer-Waarden et al.

Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries

Lars Meyer-Waarden et al.

Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries

Lars Meyer-Waarden et al.

Home, sweet home: How well-being shapes the adoption of artificial intelligence-powered apartments in smart cities

Lars Meyer-Waarden et al. (2022)

“Baby, you can drive my car”: Psychological antecedents that drive consumers’ adoption of AI-powered autonomous vehicles

Lars Meyer-Waarden et al.

Modeling customer lifetime value, retention, and churn

Herbert Castéran et al.

Effects of loyalty program rewards on store loyalty

Lars Meyer-Waarden (2015)

The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty

Lars Meyer-Waarden et al. (2013)

CRM et e-CRM : enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œuvre et performance organisationnelle

Lars Meyer-Waarden et al.

Les cartes de fidélité comme outil de segmentation et de ciblage : le cas d’une enseigne de distribution

Lars Meyer-Waarden et al. (1 sept. 2003)

Les cartes de fidélité comme outils de segmentation et de ciblage : Le cas d’une enseigne de distribution

Lars Meyer-Waarden et al. (2003)