Fiche du document
- doi: 10.1002/smj.919
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1002/smj.919
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/pissn/0143-2095
Ce document est lié à :
info:eu-repo/semantics/altIdentifier/urn/urn:nbn:ch:serval-BIB_693450EBAF597
info:eu-repo/semantics/openAccess , Copying allowed only for non-profit organizations , https://serval.unil.ch/disclaimer
Citer ce document
D. Philippe et al., « The impact of norm-conforming behaviors on firm reputation », Serveur académique Lausannois, ID : 10.1002/smj.919
Métriques
Partage / Export
Résumé
Deviance from social norms has been extensively examined in recent strategy research, leaving the strategic implications of conformity largely unexplored. In this article, we argue that firms can elect to conform to a norm along two dimensions: compliance with the goal and level of commitment to the procedures. We then produce a typology of four norm-conforming behaviors, which allows us to isolate differentiated effects of conformity on firm reputation. We examine the corporate environmental disclosures of 90 U.S. firms and find that firms derive different reputational rewards depending on whether they conform to the goal or procedure dimension of the environmental transparency norm. In addition, the relationship between conformity and reputation is moderated by the firm's prior reputation and the stringency of the normative environment.