Consumers' Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution
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18 juillet 2022
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info:eu-repo/semantics/altIdentifier/urn/urn:nbn:ch:serval-BIB_E87EF31D495C8
info:eu-repo/semantics/openAccess , CC BY 4.0 , https://creativecommons.org/licenses/by/4.0/
Mots-clés
MarketingSujets proches
Net income Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketing Distribution, Cooperative Cooperative distribution Cooperative movement Shoppers Customers (Consumers) Sustainability scienceCiter ce document
Ning Chen et al., « Consumers' Cooperation with Sustainability Programs: The Role of Luxury Branding and Profit Motive Attribution », Serveur académique Lausannois, ID : 10.1177/02761467221111987
