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1996
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Tamar Liebes, « Notes on the struggle to define involvement in television viewing », Réseaux. Communication - Technologie - Société, ID : 10.3406/reso.1996.3304
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Summary: This article offers a way of categorising viewers' involvement in Television by type of response, with particular reference to popular soap operas. It postulates four types of viewer engagement, each capable of further elaboration and of co-existing within the same person. The author also explores the ambivalence of viewer engagement and the relative effectiveness of its positive and negative aspects.