1996
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Daniel Lefeuvre, « Les lumières de la crise. Les entreprises françaises dans la dépression des années 1930 », Vingtième Siècle. Revue d'histoire, ID : 10.3406/xxs.1996.3560
The stars of the crisis. French companies in the 1930s' depression, Daniel Lefeuvre. The study of companies' financial results in the 1930s mitigates the overly black image of the French economy during the depression: The assets of most big firms grew ; for 92 % of these firms, profitability was also up. This period was also rich in promising changes: on the horizon were the consumption habits of the "Trente Glorieuses" and the growth of a gribusiness. At the same time, the modernization of distribution and new thinking on management ans sales methods were occurring, and technological choices were being made for the future.