Survey of Consumer Attitudes and Behavior, Spring 1958: News Media

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This News Media Survey provides information on consumer media exposure and interests, exposure to and views about science, opinions about scientists and Russian science, and long-distance telephone usage over time. Variables explore respondents' exposure to various media, their use of the media as a source of scientific information, their attitudes toward science, and the effects of science on society, their opinions of the character of scientists and the comparative quality of Russian and United States science, and the extent and quality of respondents' information about earth satellites. Other variables present information on the effects of the recession on respondents' families, their financial assets relative to the previous year, and their air travel. Demographic variables provide information on age, sex, race, marital status, education, occupation, religion, family size, and family income.

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