Euro-barometer 4: Consumer Attitudes in Europe, October/November 1975

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This round of Euro-Barometer surveys queried respondents on standard Euro-Barometer measures, such as how satisfied they were with their present life, whether they attempted to persuade others close to them to share their views on subjects they held strong opinions about, whether they discussed political matters, what their country's goals should be for the next ten years, and how they viewed the need for societal change. Additional questions focused on the respondents' knowledge of and opinions on the European Community (EC), including how well-informed they felt about the EC, what sources of information about the EC they used, whether their country had benefited from being an EC member, and the extent of their personal interest in EC matters. Another major focus of the surveys was on the attitudes and behavior of European consumers. An initial series of questions dealt with the buying habits of respondents in a number of areas. The questionnaire then inquired about complaints respondents may have had with various products and services, and actions they may have taken on those complaints. The interview also probed for awareness of various efforts to protect and inform consumers. Other questions assessed attitudes towards consumer protection attempts and reactions to consumer testing institutes. The survey gathered standard demographic information for each respondent including education, occupation, marital status, age, and sex, as well as the occupation of the head of household and composition of the household. In addition to the survey itself, the ICPSR version of the study contains three constructed indices. Two of these indices categorize respondents' political ideology according to their partisan support and their left-right leanings, and the third index measures the respondents' opinion leadership in discussions with others about politics. Euro-Barometer 4 contains data gathered from representative samples of respondents aged 15 or older interviewed in each of the nine nations of the EC (Germany, Great Britain, Denmark, Italy, France, Belgium, Luxembourg, Ireland, and the Netherlands) in October-November 1975.