25 juillet 2024
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Julie Deramond, « The boutique, a mecca for olive tourism in France », Via, ID : 10.4000/123he
Figure 1. Boutique du Moulin Callas (83)Photo by Julie Deramond, 2024French olive growing is characterized by a niche market, with production generated by small producers and amateurs on small plots of land. France produces 5,000 tonnes of olive oil, of which 2,000 tonnes are self-consumed and 3,000 tonnes marketed (France Olive). Of these 3,000 tonnes, 80% are sold directly. It is very difficult (and therefore rare) to find French olive oil in supermarkets. To buy French olive oil, consumer...