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1 avril 2001
- doi: 10.4000/aof.989
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https://creativecommons.org/licenses/by-nc-nd/4.0/ , info:eu-repo/semantics/openAccess
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Advertising--Retail trade Advertisements Store advertising Advertising, Consumer Ads Commercial speech Retail advertising Advertising, Retail Consumer advertising Speech, Commercial Advertising, StoreCiter ce document
Mabel Gracia Arnaiz, « Nutritional Discourse in Food Advertising: Between Persuasion and Cacophony », Anthropology of food, ID : 10.4000/aof.989
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Résumé
In industrialised countries, which may still be influenced by the debate of the 1960s and 1970s that highlighted the possible social effects of advertisements on society at large, advertising is considered to be one of the tools that, according to institutional and popular opinion, best generate some of the evils that are characteristic of the new industrial order. The public sees food advertising as a phenomenon that encourages disturbing trends as far as health is concerned because it promo...