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11 novembre 2016
- doi: 10.4000/books.aaccademia.1539
- eisbn: 9788899200008
https://creativecommons.org/licenses/by-nc-nd/4.0/ , info:eu-repo/semantics/openAccess
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research Linguistics Computational Linguistics Fondazione Bruno Kessler language linguistica linguistica computazionale Fondazione Bruno Kessler linguaggio ricerca linguistique linguistique computationelle Fondazione Bruno Kessler langage recherche Multidisciplinary Linguistics LAN025000 GLCiter ce document
Maria Laura Pierucci, « Le scritture brevi dello storytelling: analisi di case studies di successo », Accademia University Press, ID : 10.4000/books.aaccademia.1539
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This paper presents an analysis of successful storytelling case studies. Their strategies and techniques of branding will be analyzed with an interdisciplinary approach, grounded on pragmatics of communication, within the conceptual framework of 'scritture brevi' as set in www.scritturebrevi.it.