Music, Riddles and Proverbs in Kenya’s Presidential Elections: Raila Odinga’s Oratory Style and the 2017 General Election
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7 janvier 2020
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Mots-clés
Raila Odinga songs riddles proverbsSujets proches
Riddles, English Conundrums Enigmas Sayings Adages Proverbs--Dictionaries Ana Proverbial sayings Gnomes (Maxims)Citer ce document
Gordon Onyango Omenya, « Music, Riddles and Proverbs in Kenya’s Presidential Elections: Raila Odinga’s Oratory Style and the 2017 General Election », Les Cahiers d'Afrique de l’Est / The East African Review, ID : 10.4000/eastafrica.975
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Résumé
Popular art is an effective medium for expressing individual and collective representations and aspirations. It helps to share experience and captures the contradictions and dynamics prevalent in society. In Kenya, every election has been characterized by the use of popular music and other types of popular means of expression. Songs as well as riddles and proverbs are consistently being used during electoral campaigns. This was evident during the 2017 general election during which Raila Odinga, the National Super Alliance (NASA) presidential candidate, campaigned through popular music and used proverbs and riddles to draw his supporters behind him. This chapter examines some of Raila’s campaign speeches to further understand the importance and efficiency of oratory style and popular culture for political mobilization and identity construction in Kenya.