Hubert Bonin and Ferry de Goey (eds), American Firms in Europe, 1880-1980: Strategy, Identity, Perception and Performance, Geneva, Droz, 2009, 699 p.
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8 mars 2011
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Christopher Kobrak, « Hubert Bonin and Ferry de Goey (eds), American Firms in Europe, 1880-1980: Strategy, Identity, Perception and Performance, Geneva, Droz, 2009, 699 p. », Histoire & mesure, ID : 10.4000/histoiremesure.3994
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Résumé
With all the books and articles recently published on theAmericanization of Europe and of business in general, and on the varieties of capitalism, reformulating questions and organizing intelligent, new responses to these issues is difficult. This book defies expectations by boldly attacking some old issues, formulating new ones, while incorporating a broad approach to business history. The editors have brought together a group of scholars with extraordinary industry, national, andhistorical ...