31 janvier 2022
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info:eu-repo/semantics/reference/issn/2259-4728
https://creativecommons.org/licenses/by-nc/4.0/ , info:eu-repo/semantics/openAccess
Viola Rühse, « Travel-inspiring Skeletons in Spectre and Coco – Film Tourism and the Día de Muertos in Mexico », InMedia, ID : 10.4000/inmedia.2985
In recent years, the Día de Muertos has been the subject of several films. Two of the most notable examples, with a large international reach, are the James Bond film Spectre (Sam Mendes, 2015) and the animation film Coco produced by Disney-Pixar (Lee Unkrich, 2017). This case study analyses how both films were conducive to the development of a greater interest in Mexico and a positive image of the country in recent years that could also serve to mask security warnings for tourists. In addition, the article discusses in detail how these films benefitted tourism.