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22 avril 2013
- doi: 10.4000/inmedia.625
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info:eu-repo/semantics/reference/issn/2259-4728
https://creativecommons.org/licenses/by-nc/4.0/ , info:eu-repo/semantics/openAccess
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Nathalie Dupont et al., « Cinema and Marketing: When Cultural Demands Meet Industrial Practices », InMedia, ID : 10.4000/inmedia.625
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Résumé
With the advent of the modern consumer society, being able to sell mass-produced objects on a large scale became part and parcel of the modern way to do business. Consequently, the art of marketing, of creating advertisements able to entice people to buy precise items, was further developed. The cinema industry that grew in the 1910s and 1920s also resorted to marketing to sell its films to the largest possible audience. As production costs started increasing, marketing became a key component...