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22 décembre 2017
- doi: 10.4000/inmedia.895
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Emilie Cheyroux, « Christopher Chávez, Reinventing the Latino Television Viewer: Language, Ideology, and Practice », InMedia, ID : 10.4000/inmedia.895
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Christopher Chávez offers a detailed and incisive look at the evolution of television marketing practices towards the U.S. Latino viewers who, he argues, have always been “framed” (25) by the networks that need them to fit into their own definitions. This process has always involved forming a pseudo conglomeration of Latinos that does away with the differences that exist between them and recently, it has also led to the creation of the “New Latino” designation in audience categories. Chávez s...