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5 octobre 2015
- doi: 10.58079/aq82
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Guillaume Daudin, « Call for Papers "The Brand and its History: Economic, Business, and Social Value" », Association française d'histoire économique, ID : 10.58079/aq82
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Business History (BH) has announced a call for papers for a Special Issue on "The Brand and its History: Economic, Business, and Social Value” The guest editors are Patricio Sáiz and Rafael Castro, Universidad Autónoma de Madrid (Spain) “For this special issue, we expect contributions to clarify how firms conceived branding strategies, whether they adapt or not (and how) to new market conditions, how international legal issues affect branding activity, how other agents beyond the firm (commu...