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28 novembre 2018
- doi: 10.58079/n3jm
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GdL, « Making Markets “Worth the Effort” at the Bottom of the Pyramid », Économie des conventions, ID : 10.58079/n3jm
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Ronika Chakrabarti & Katy Mason (2018) In: Singh, Ramendra (ed.): Bottom of the Pyramid Marketing. Making, Shaping and Developing BOP Markets. Emerald, pp. 29-51. Abstract. This chapter draws on the concept of orders of worth to generate understanding into how sustainable, good markets might be enabled at the bottom of the pyramid (BoP). Through an ethnographic study of the efforts of a non-government organisation (NGO) to create spaces where values and value at the BoP are unearthed, a...