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16 janvier 2022
- doi: 10.58079/n45w
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info:eu-repo/semantics/reference/issn/2607-1800
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GdL, « Unpacking Nordic branding: the value regimes of Nordicness », Économie des conventions, ID : 10.58079/n45w
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Lars Pynt Andersen, Frank Lindberg & Jacob Ostberg (2021) Journal of Place Management and Development 14(3), pp. 362-378. Abstract. This paper aims to develop place branding theory toward the accommodation of a multifaceted understanding of value and value negotiation by Nordic branding actors by way of answering the following question: How is Nordicness appropriated by Nordic branding actors and what value regimes are drawn on in the process? Using field data from a selection of bran...