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28 septembre 2023
- doi: 10.58079/n4ei
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info:eu-repo/semantics/reference/issn/2607-1800
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GdL, « Value Creation in Start-Up Discourse: Linking Pitch and Venture Through Logics of Justification », Économie des conventions, ID : 10.58079/n4ei
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Germán Varas, Omar Sabaj, Clay Spinuzzi, Miguel Fuentes, Valentin Gerard & Paula Cabezas (2023) International Journal of Business Communication, Online first Abstract. How do start-ups create value through the language of their business pitches? In this article, we investigate that question by identifying the logics of justification they use, traditionally conceptualized as orders of worth. In this study of short written pitches in a 6-month Chilean accelerator program, we describe how...