“Thank you for still keeping your distance.”

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by Beatrice Kaufmann and Arne Scheuermann On the Visual Communication of the Swiss Federal Office of Public Health FOPH (Part 3) In the third part of our series on the FOPH's corona communication campaign, we ask about the variations in generating attention. How does a campaign remain visually true to itself, which has to take up more and more topics? (You can find the first part from spring 2020 here, the second from autumn 2020 here.) Let's Talk about Corporate Design For 14 mon...

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