Meow #69 Add on: Catvertising - ABSRC Conference Presentation

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4 décembre 2017

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Meow Factor

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Hypothèses : carnets de recherches en Sciences humaines et sociales

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OpenEdition

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info:eu-repo/semantics/openAccess

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Felis catus Felis domestica Cat, Domestic Felis silvestris catus

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Edith Podhovnik, « Meow #69 Add on: Catvertising - ABSRC Conference Presentation », Meow Factor, ID : 10.58079/rdr5

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Advances in Business-Related Scientific Research Conference in Milan, Italy, 9 - 10 November 2017 Catvertising - The Appeal of Cats in Advertising The research project on catvertising looks at the appeal of cats in advertising with a view to the online phenomenon of internet cats. The media report that catvertising is successful also for products that are not directly linked to cats. Additionally, images of cats are often used as click bait on the internet. In focus group intervie...

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