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4 décembre 2017
- doi: 10.58079/rdr6
info:eu-repo/semantics/openAccess
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Edith Podhovnik, « Meow the 69th - Cats Win », Meow Factor, ID : 10.58079/rdr6
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The Meow Factor has won the Best Paper Award for the publication "Catvertsising - The Appeal of Cats in Advertising" at the ABSCR Milan 2017 Conference. Spokes-cat Murrli was on the slides. Here is a glimpse of the abstract. The research project on catvertising looks at the appeal of cats in advertising with a view to the online phenomenon of internet cats. The media report that catvertising is successful also for products that are not directly linked to cats. Additionally, images of c...