Shopfront displays during the first UK national lockdown

Fiche du document

Auteur
Date

29 novembre 2020

Discipline
Types de document
Périmètre
Identifiant
Source

PanMeMic

Collection

Hypothèses : carnets de recherches en Sciences humaines et sociales

Organisation

OpenEdition

Licence

info:eu-repo/semantics/openAccess

Sujets proches En

Identity

Citer ce document

Tauheed Ramjaun, « Shopfront displays during the first UK national lockdown », PanMeMic, ID : 10.58079/snpv

Métriques

Partage / Export

Résumé 0

[cite] Introduction In the UK, retail shop design as a key form of marketing can be traced back to the 18th century. At that time, establishing a distinct store identity was already very important due to the selling of unbranded goods by most retailers (Walsh, 1995). Logo and fascia design have traditionally been the primary form used for expressing store identity (Kent, 2003) with shopfront displays reinforcing certain aspects of the shop’s brand personality and values and to convey ...

document thumbnail

Par les mêmes auteurs

Sur les mêmes sujets

Sur les mêmes disciplines

Exporter en