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18 septembre 2023
- doi: 10.58079/u9n6
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info:eu-repo/semantics/reference/issn/2428-1387
info:eu-repo/semantics/openAccess
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Environmental movement Work, Method of Industry (Psychology) Method of work Companies Partnership--Law and legislation Communication, Primitive Mass communication Businesses Firms Companies Enterprises Business organizations Organizations, Business Ecological disasters Eco-disastersCiter ce document
Guillaume Carbou et Laure Teulières Aurélien Berlan, « The dark side of greenwashing », Mondes sociaux, ID : 10.58079/u9n6
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Résumé
The concept of greenwashing originates from the environmental movement. As environmental disasters have intensified, it has become widely used in the public arena to challenge the way companies and institutions claim to remedy them. A collective work shows that it can now refer to our society's structural tendency to "misthink" ecological problems. In its original meaning, the term “greenwashing” refers to any form of misleading or fraudulent communication regarding a product or activity’s ...