The Rational Factory, Labour, and the Fordist Visual Imaginary

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By Rick Halpern The first decades of the twentieth century were a remarkable period for heavy industry across much of North America and Europe. Mass production of goods such as rubber and steel – and consumer products like automobiles and radios – reached unprecedented levels. New technologies, most notably assembly lines, the adoption of interchangeable parts, and the redesign of factory buildings themselves, allowed not just a greater volume of production but economies of scale that transf...

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