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20 mars 2024
- doi: 10.58079/w1qz
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info:eu-repo/semantics/reference/issn/2107-5646
info:eu-repo/semantics/openAccess , https://creativecommons.org/publicdomain/zero/1.0/
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« Ideological discourse and advertising discourse in the media and the universities », Calenda, le calendrier des lettres, des sciences humaines et des sciences sociales, ID : 10.58079/w1qz
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Résumé
Can we distinguish in the current discourses of the media and universities their roles in our societies? This distinction is important because it refers to the knowledge that journalists and professors put forward through their communications and actions. Do they participate objectively developing the autonomous and enlightened thinking of the citizens of today and tomorrow by democratically supporting their quest for understanding? Or have they become the spokesmen of a single, and therefore partial and partial, way of thinking? What is its legitimacy and relevance when it organizes the information transmitted according to ideological interests, such as a promotional or advertising campaign?