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10 avril 2024
- doi: 10.58079/w6yj
info:eu-repo/semantics/openAccess
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Réseau BeachAccess, « A tale of two beaches? », Des lignes sur le sable, ID : 10.58079/w6yj
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Imagine a sunny day at a beautiful quiet beach, just a few people contemplating the sound of waves crashing into the sand. Looking closely, they actually look quite bored. Suddenly, a helicopter appears out of nowhere and starts parachuting ice boxes filled with beer cans and beer bottles onto the beach. The beach is instantly transformed into a party, with crowds of people smiling, dancing, and having a beer – booze has saved the day! This is the plot of one of many Brazilian beer-ads that ...