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2019
- ISIDORE Id: 10670/1.043f65...
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Eleni Mouratidou, « Staging the invisible: From backstage to backstage photos in the fashion industry », Communication & langages, ID : 10670/1.043f65...
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Media representations play a significant role in the social construction of fashion: photos, promotional films, fashion shows, websites, and social media are all used as tools to structure often highly spectacular imaginaries in relation to fashion. Fashion industry communication strategies are constantly being reinvented, and showing what happens behind the scenes is a way of reinforcing the spectacular dimension of the industry, as well as an authentic one, since, despite their being staged, what happens backstage is supposed to be seen as a moment of truth. This article questions the role played by the backstage in the representational politics of the fashion industry since the late 1930s, through the concept of backstage photos.
