Impact of hedonic evaluation of technological innovations on revisit intention in a store digitalization context
Metadatas
2019
- ISIDORE Id: 10670/1.0932a2...
- hal: hal-03156206
- doi: 10.4018/IJTHI.2019100104
HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral
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info:eu-repo/semantics/altIdentifier/doi/10.4018/IJTHI.2019100104
info:eu-repo/semantics/OpenAccess
Keywords
Hedonic Evaluation Technological Innovation New Technologies Technology-Human Interaction Shopping Experience Satisfaction Store Revisit Intention Pleasantness Interactivity Mediation Effects SegmentationSimilar subjects
AssessmentCite this document
Mbaye Fall Diallo, « Impact of hedonic evaluation of technological innovations on revisit intention in a store digitalization context », HALSHS : archive ouverte en Sciences de l’Homme et de la Société - notices sans texte intégral, ID : 10.4018/IJTHI.2019100104
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Abstract
This research investigates how hedonic evaluation of technological innovation affects directly store revisit intention and indirectly through the mediation of customer satisfaction and shopping experience. The introduction of new technologies in super-and hypermarkets was studied using a quantitative survey undertaken with 257 real customers. Respondents assessed four innovative tools (automatic check-out, Internet kiosk, Smartphone and self-scanning). Structural equation modeling results show that customer hedonic evaluation of technological innovation affects positively store revisit intention. However, while technology pleasantness influences it significantly technology interactivity does not. Furthermore, we establish significant mediation effects of customer overall satisfaction and shopping experience on the relationship investigated. FIMIX-PLS segmentation 1 identifies two specific groups (low and high hedonic technology seekers). This research stresses retail companies to focus on hedonic aspects of innovative technologies offered in the context of store digitalization and to invest in personnel and accompanying measures that enable a smooth use of technological innovations.
