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13 décembre 2020
- handle: 10670/1.0bcgzi
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Mots-clés
Quantified self devices, financial incentives, health insurance companies, data-driven health plansSujets proches
Technical drawing Engineering drawing Mathematical drawing Industrial drawing Plans Drafting, Mechanical Plans Wellness Personal health Mathematical drawing Plans Drawing, Architectural Plans Biography--HealthCiter ce document
Stefan Stepanovic et al., « Financial Incentives and Intention to Subscribe to Data-Driven Health Plans », Serveur académique Lausannois, ID : 10670/1.0bcgzi
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Over the last years, health insurance companies have displayed considerable dynamism in integrating quantified-self-devices (such as smartwatches and activity trackers) in their business models to create data-driven health plans built around these systems. In order to motivate consumers to participate in these programs — and share their data — health insurance companies often make use of financial incentives. Yet, there is little evidence on the effects of discounts or rewards on individual intention to subscribe to data-driven health plans. In this paper, we thus report results from a survey made in Switzerland, which constitues a representative context of consumers’ choice in a liberal health insurance market, about consumers’ intention to participate in (incentivized) data-driven health plans. By doing so, we seek to lay the foundations for a better comprehension of individuals’ aspirations and drivers to engage into these programs.