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2020
- handle: 10670/1.0enxlk
- halshs: halshs-02896914
Mots-clés
Economic freedom of circulation international business foreign direct investments market entry modes.Sujets proches
Businesses Firms Companies Enterprises Business organizations Organizations, BusinessCiter ce document
Ulrike Mayrhofer, « Economic freedom of circulation and international business: what are the key challenges? », HAL-SHS : droit et gestion, ID : 10670/1.0enxlk
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Résumé
The economic freedom of circulation leads to growing flows of products, services, capital, information, knowledge and individuals. The phenomenon concerns all types of organizations who are expanding internationally, i.e. start-ups, small- and medium-sized enterprises (SMEs) and multinational companies. It has considerably facilitated the international development of companies in both mature and emerging markets. The economic consequences associated with the increasing freedom of circulation represent new business opportunities, but also considerable challenges. In this chapter, we explain how companies can successfully expand into foreign markets. After the presentation of global investment trends, we develop major market entry modes and analyze key challenges companies are facing in a rapidly changing global environment.