Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications?
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27 juin 2018
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- handle: 10670/1.0fcvmp
- hal: hal-02512816
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Coloration Commonwealth, The Administration Scientific research Science research Science--Research Political thought Government Political theory Civil government Commonwealth, The Science, Political Administration Politics Administration Funds Funding Colour Chromatics Advertising--Retail trade Advertisements Store advertising Advertising, Consumer Ads Commercial speech Retail advertising Advertising, Retail Consumer advertising Speech, Commercial Advertising, Store Administration Public administration--Law and legislation Law, Administrative Estates, Administration of Administration Finance, commerce, confiscations, etcCiter ce document
Sophie Lacoste-Badie et al., « Color vs. Black and White: Contrast Effects in Print Advertisements, in Special Session: Eye-Tracking Research (Part 2): How to Design Attention-Grabbing Communications? », HAL-SHS : droit et gestion, ID : 10670/1.0fcvmp
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