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18 décembre 2020
- handle: 10670/1.0fiqmr
- hal: hal-03701761
- doi: 10.1007/978-3-030-64849-7_5
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info:eu-repo/semantics/altIdentifier/doi/10.1007/978-3-030-64849-7_5
http://creativecommons.org/licenses/by/ , info:eu-repo/semantics/OpenAccess
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Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
Elvira Ismagiloiva et al., « Visualising the Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric Analysis », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10.1007/978-3-030-64849-7_5
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Résumé
As the number of research outputs in the field of AI in Marketing increased greatly in the past 20 years, a systematic review of the literature and its developmental process is essential to provide a consolidated view of this area. This study conducted a bibliometric analysis for the knowledge domain of AI in Marketing by using 617 research outputs from the Web of Science database from 1992 to 2020. Knowledge maps of AI in marketing research were visualised by employing CiteSpace software.