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2010
- handle: 10670/1.0grmry
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info:eu-repo/semantics/altIdentifier/urn/urn:nbn:ch:serval-BIB_B661C9E24AF62
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Mots-clés
consumer decision-making, decision aids, online marketing, preferential choice, e-commerceSujets proches
eBusiness E-business Cybercommerce Internet retailing E-tailing eCommerce Electronic business E-commerce Online commerce Internet commerce Web retailing Web marketing Online marketing World Wide Web marketing Scientific research Science research Science--Research Service of process Service of papers Abuse of process Process Papers Decision (Psychology) Decision processes Making decisions Decision analysis Management--Decision making Deciding Management decisions Shoppers Customers (Consumers)Citer ce document
N. Reisen et al., « The InterActive Choice Aid: A new approach to supporting online consumer decision making », Serveur académique Lausannois, ID : 10670/1.0grmry
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Résumé
Interactive Choice Aid (ICA) is a decision aid, introduced in this paper, that systematically assists consumers with online purchase decisions. ICA integrates aspects from prescriptive decision theory, insights from descriptive decision research, and practical considerations; thereby combining pre-existing best practices with novel features. Instead of imposing an objectively ideal but unnatural decision procedure on the user, ICA assists the natural process of human decision-making by providing explicit support for the execution of the user's decision strategies. The application contains an innovative feature for in-depth comparisons of alternatives through which users' importance ratings are elicited interactively and in a playful way. The usability and general acceptance of the choice aid was studied; results show that ICA is a promising contribution and provides insights that may further improve its usability.