Research on Franchising & Distribution Networks in Emerging Countries: The Relevance of an Interdisciplinary Approach
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Date
12 mai 2016
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- handle: 10670/1.0tlf53
- halshs: halshs-01366883
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Marketing Entrepreneurship Franchising Distribution networks Industrial Organization New Institutional Economics L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance/L.L1.L14 - Transactional Relationships • Contracts and Reputation • Networks M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M2 - Business Economics/M.M2.M21 - Business EconomicsSujets proches
Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketing Business economics Franchising Franchises, Retail Retail franchisesCiter ce document
Muriel Fadairo et al., « Research on Franchising & Distribution Networks in Emerging Countries: The Relevance of an Interdisciplinary Approach », HAL-SHS : économie et finance, ID : 10670/1.0tlf53
