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2021
- handle: 10670/1.0u0w3s
- halshs: halshs-03293163
Mots-clés
ATOM SME Brazil emerging markets.Sujets proches
Public marketsCiter ce document
Giovanna Magnani et al., « ATOM, an Italian SME developing in Brazil », HAL-SHS : droit et gestion, ID : 10670/1.0u0w3s
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Résumé
The Italian family-owned company ATOM is a leading supplier of cutting systems for leather, soft and semi-rigid materials. The development of this small- and medium-sized enterprise (SME) has been marked by continuous innovation and internationalization, driven by a strong customer orientation. ATOM group - with four production units and ten sales subsidiaries worldwide - is a small company that has evolved in a way to be comparable with large multinationals. The group has achieved sustainable growth over the past few decades, mainly because of its development in emerging markets. The case-study focuses on the company's entry into the Brazilian market.