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23 octobre 2019
- ISIDORE Id: 10670/1.12a39c...
- isbn: 978-0-367-34549-5
- hal: hal-02382307
- doi: 10.4324/9780429326509
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info:eu-repo/semantics/altIdentifier/doi/10.4324/9780429326509
info:eu-repo/semantics/OpenAccess
Mots-clés
M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M14 - Corporate Culture • Diversity • Social ResponsibilitySujets proches
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Francesco Gangi et al., « Business for society », HAL SHS (Sciences de l’Homme et de la Société), ID : 10.4324/9780429326509
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Résumé
This series seeks to restore the original meaning of Business for Society. There are examples of businesses that are making impressive strides in delivering positive impacts for society as well as their bottom line, but as the concept of corporate responsibility has become more mainstream in recent years, many organisations have adopted the term and reduced it to a marketing message. In doing so, not only do they fail to deliver meaningful benefit to society and the environment but, of equal damage, encourage cynicism and undermine the very concept. Business for Society redresses the balance and promotes the original idea of corporate responsibility.
