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- ISIDORE Id: 10670/1.16ab9a...
- hal: hal-02918237
- doi: 10.1016/j.tsc.2020.100691
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Mots-clés
Education Brainstorming Social influence Ideation Social proof Convergence Idea selection Brainwriting Sticky notes Innovation CreativitySujets proches
Stage Dramatics Histrionics Theatre Professional theater Proof Stage Drama, Modern Plays Drama--Philosophy Bias Creativity Creativeness Stage HistrionicsCiter ce document
Sylvain Fleury et al., « Effects of Social Influence on Idea Selection in Creativity Workshops », HAL SHS (Sciences de l’Homme et de la Société), ID : 10.1016/j.tsc.2020.100691
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Résumé
Different variants of brainstormings and brainwritings exist and are regularly used in companies. Several phenomena of social influence in the idea generation stage have been highlighted. The hypothesis of this research was that under specific conditions, social influence biases the idea selection stage. An experimental study was conducted with 30 participants who had to select ideas. The results indicate that seeing another person’s choice of ideas is enough to influence participants’ choices and thus bias their responses. This result is interpreted as the consequence of a phenomenon of social proof: when participants do not know what to choose, they decide to rely on the choice of their partner. Methodological recommendations are provided to avoid this bias during ideation sessions.
