1001 Listes: Strategic breakthroughs by a low-tech company in a high-tech world

Fiche du document

Date

1 avril 2012

Type de document
Périmètre
Langue
Identifiants
Relations

Ce document est lié à :
info:eu-repo/semantics/altIdentifier/doi/10.1002/joe.21424

Collection

Archives ouvertes

Licence

info:eu-repo/semantics/OpenAccess


Résumé 0

Most articles on strategic breakthroughs tend to concentrate on large, high-tech organizations. Yet the French firm 1001 Listes, which creates and manages wedding lists, has shown that it is possible for even a relatively small organization to generate strategic breakthroughs with standard off-the-shelf information technology. Its experience highlights two points that previous studies have overlooked: Breakthrough strategies are based on innovations in business models as well as innovations in technology, and breakthrough strategies may actually reduce a company's reliance on high-tech solutions as a means of maintaining its competitive advantage. Using Henderson and Venkatraman's (1993) model of strategic alignment, this article also outlines the nature of breakthrough strategies.

document thumbnail

Par les mêmes auteurs

Sur les mêmes sujets

Sur les mêmes disciplines