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novembre 2014
- handle: 10670/1.1d30dy
- hal: hal-01366379
Mots-clés
Ethnicity Retail store Greimasian semiotics Second-generation Cultural identity Consumer behavior IRG_AXE3Sujets proches
Shoppers Customers (Consumers)Citer ce document
Virginie Silhouette-Dercourt et al., « How second-generation ethnic consumers choose where to shop : a cross-cultural semiotic analysis », HALSHS : archive ouverte en Sciences de l’Homme et de la Société, ID : 10670/1.1d30dy
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Résumé
Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for cosmetics. The key results reveal the identity dimensions of shopping behaviour that retail stores wanting to target second-generation ethnic consumers must take into consideration.