The Affect Misattribution Procedure: Hot or Not?

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2012

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HAL SHS (Sciences de l’Homme et de la Société)

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Archives ouvertes

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Centre pour la communication scientifique directe

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info:eu-repo/semantics/OpenAccess

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Implicit measures AMP Affect priming Affect misattribution Semantic priming Validity

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Christophe Blaison et al., « The Affect Misattribution Procedure: Hot or Not? », HAL SHS (Sciences de l’Homme et de la Société), ID : 10670/1.1e3420...

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The Affect Misattribution Procedure (AMP; Payne et al., 2005) is an important tool in implicit social cognition research, but its underlying mechanisms are still unknown. This paper investigates whether, as the name implies, affect-based processes really underlie the AMP. We used a modified AMP that enabled us to separate the influence of affective and non-affective processes. In three studies, evidence for the implication of non-affective processes was consistently found. In contrast, there was no evidence for affect-based processes. Thus, the AMP rather seems cold than hot. The generalizability of the results obtained with the modified AMP is discussed.

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