Charismas of the Real : The Work of Art in the Age of Marketing and Spectacle

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2012

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Périmètre
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Multitudes

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Cairn.info

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Cairn

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Cairn

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Spectacle Life--Philosophy

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Pierangelo Di Vittorio, « Charismas of the Real : The Work of Art in the Age of Marketing and Spectacle », Multitudes, ID : 10670/1.1e4c91...

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Today’s world imposes itself with a surplus of reality (proximity, ordinary life, banality) and with a surplus of fiction (spectacle, mediatic light, dreamlike entertainment). In this regime of hybrid truth, reality is essential, since only the proximity with ordinary life provides cultural action with its force of seduction; but reality can please only when de-realized by its mediatic exposure and supplemented by a certain “aura”. This charisma of reality imposes itself to political as well as cultural agents. The case of Italy shows the obscure convergence between a political and a cultural form of populism, making it all the more formidable.

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