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2021
- handle: 10670/1.1j5h6f
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Mots-clés
états dynamiques de croissance portefeuille des rôles du conseil d’administration PME dynamic growth states board’s role portfolio SMESujets proches
Electronic money cards Electronic purses Electronic cash cards E-cash Medium-sized business Small businesses Microbusinesses Micro-businesses Small and medium-sized business SMEs (Small business) Microenterprises Small and medium-sized enterprises Businesses, Small European Monetary System Animales--Desarrollo Crecimiento (Animales) Crecimiento animal Estado, Teoría del Teoría del Estado GIE Petites et moyennes entreprises Groupement d'intérêt économique PME Cartes PME PME SME bis SME Serpent monétaire européen Midmarket Entreprises, Moyennes Petite entreprise PMI Entreprises, Petites Petites entreprises Industrie, Petite et moyenne Middle market Petites et moyennes industries Middlemarket Petites industries PME Entreprises du Midmarket Petite industrie Entreprises du Middlemarket administrationCiter ce document
Sonia Snadli et al., « Apparel art firme : Histoire d’une PME dont le conseil d’administration accompagne la croissance », Recherche et Cas en Sciences de Gestion, ID : 10670/1.1j5h6f
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Résumé
“2A Firme” is a Tunisian family SME specializing in the manufacture of various pieces of clothing for men, women and children on behalf of several major international brands. The company has undergone several moments of strategic growth and diversification that have followed movements in its governance structure. This case study highlights the value and contribution of a board of directors to the growth dynamic of a company that was initially created by two brothers-in-law. The case also discusses the company’s growth crises, particularly through a dual family transmission, and the role played by the board of directors in resolving these crises.