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14 juin 2023
- handle: 10670/1.21pibg
- issn: 0949-3859
public , all rights reserved , info:eu-repo/semantics/openAccess
Mots-clés
book Book ddc:330 social media -- superstars -- influencer -- platforms -- stardom -- content producers -- YouTube -- Instagram -- TikTok -- gatekeepersSujets proches
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Sophia Gänßle et al., « The economics of influencers and social media stardom », Digitale Bibliothek Thüringen, ID : 10670/1.21pibg
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Résumé
This chapter provides an overview of the economics of influencers and social media stardom. It provides the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers within the media industries and explores the differences and similarities of this new innovative element in media markets compared to its more traditional counterparts (traditional stars and traditional media industries).