Fiche du document
2018
- ISIDORE Id: 10670/1.2aca68...
- 0122-8285
- doi: 10.5294/pacla.2018.21.4.5
Ce document est lié à :
http://www.redalyc.org/revista.oa
Palabra Clave
Mots-clés
Comunicación platform Communications corporate communication journalism and audiovisual productionSujets proches
Work, Method of Industry (Psychology) Method of workCiter ce document
Silvia Pellegrini et al., « Work Key: A Theoretical-Technological Path to Organize the Hidden Components of Communication », Palabra Clave, ID : 10.5294/pacla.2018.21.4.5
Métriques
Partage / Export
Résumé
This article presents the theoretical bases and the research process that supported the creation of a technological tool to manage daily work in the world of communications and to increase the quality of its products. A Chilean team investigated the role of communications in the strategic, journalistic and audiovisual areas. The goal was to identify its processes, actors, relationships, environment variables and relevant performance indicators and to develop a common theoretical-conceptual framework with relevant quality indicators for evaluation and improvement. The main result of the research is a platform, Work Key, with separate components for the three areas. It also considers that each professional can “take their office with them,” thanks to synergistic components designed for smartphones and tablets. Its conclusions tend to contribute and establish interesting nuances in a discussion regarding the impact of technological changes and to supply new tools to face current difficulties in the communicative process.
