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- handle: 10670/1.2fx3a3
- hal: hal-00934503
info:eu-repo/semantics/OpenAccess
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Marie-Pierre Pinto et al., « Relation client et réseaux sociaux : postures et images du client », HAL-SHS : sciences de l'information, de la communication et des bibliothèques, ID : 10670/1.2fx3a3
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This article analyze one or several postures of the customer in the relation that he maintains with the company through the various canals, in particular, the social networks. By posture, it is necessary to understand the self-presentation, in the management of the discourses and the uses. This posture is shaped by the company but also by the technological environment; it is the result of an interactive process, it is co-built.