What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research
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- ISIDORE Id: 10670/1.3cfb8a...
- hal: hal-03718522
- doi: 10.1016/j.lrp.2022.102219
- PII: S0024-6301(22)00038-3
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info:eu-repo/semantics/altIdentifier/doi/10.1016/j.lrp.2022.102219
http://creativecommons.org/licenses/by-nc/ , info:eu-repo/semantics/OpenAccess
Mots-clés
L - Industrial Organization/L.L1 - Market Structure, Firm Strategy, and Market Performance M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - MarketingSujets proches
Retail marketing Consumer goods--Marketing Retail trade--Marketing Domestic marketingCiter ce document
Raphaël Maucuer et al., « What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research », HAL SHS (Sciences de l’Homme et de la Société), ID : 10.1016/j.lrp.2022.102219
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